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July 24, 2023

Diesel Forward is Now Known as Alliant Power

Jennie Matthews

If you’ve noticed a change in our website, social channels and physical locations, don’t worry – we’re the same great company. We’ve only changed our name from Diesel Forward to Alliant Power (we weren’t bought out).

Our rebranding occurred in November 2022, marking a significant milestone in our journey. Our decision to embrace the Alliant Power brand was driven by our desire to position ourselves and our customers for the future of powertrains. While we will continue to excel in diesel fuel components, we recognize the potential for growth in gasoline systems and other segments. By broadening our appeal with the Alliant Power brand, we create new opportunities for success.

Alliant Power remains fully committed to providing exceptional products and services to our customers. Our rebranding only strengthens our brand identity and opens up new possibilities for growth and success.